| 1 | Discussion re our existing communication strategy. The success of the e-bulletin was noted but that hard copies are not feasible long term due to cost, delivery issues and green concerns. The main focus should be on getting more people to sign up to the bulletin electronically as well as to Facebook where the bulletin is accessible. The increase in take up is now 10% as opposed to 5% which is a success and there is notification in the last issue that we may not be able to print going forward so encourage signing up- 10 new requests.
It was agreed that: – there should be a 1 x page A4 communication only leaflet drop to reiterate how we can be reached & ask how residents want to be reached in return: Email, Facebook, Instagram, Twitter. – that some paper copies will still be required for residents without internet access. Focus on community groups such as Stonnall Coffee Club, Friday Friends, and the Library. – we should contact existing Facebook groups across the Parish & ask them to share our communication options to capture existing audiences. Action: done. Also have sent an email to everyone registered for the bulletin asking them to share our details on their social media. Already getting support. |
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| 2 | There are significant issues with Little Aston deliveries so email sign up is very important. It was agreed that we should ask local newsagents to include the June bulletin with their newspaper deliveries to reach as many as possible. Action: done & agreed. | |
| 3 | Articles not relating specifically to Parish news but of more of a community nature should be more targeted. A future e-bulletin could also be targeted at hard to reach groups. | |
| 4 | Facebook posts will be scheduled 3 x weekly in addition to anything urgent in order to maintain interest. Nicky & Shirley to liaise. | |
| 5 | The newsletter 3 x annually remains our prime focus of news. Again, this can tie in with the electronic distribution list. | |
| 6 | Nicki shared a request to have the noticeboard in Little Aston moved slightly as it overlaps the pavement & is a problem for a blind resident.
Also Nicki suggested turning it around to face away from the shops. |
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| 7 | The website has had a lot of work to it to make it meet the new accessibility guidelines which are law from Sept. There is still more work to do. | |
| 8 | Consideration of other forms of social media such as Twitter & Instagram to be considered in the near future | |
| 9 | Next meeting of the Communications group October 2020. |